Business Advisory Services for Technology Providers

Our Business Advisory Services focus on our Clients’ most critical issues and opportunities, including strategy, business development, marketing, organization, operations, technology, transformation, digital, advanced analytics, mergers and acquisitions, and sustainability across all geographies.

We bring deep, functional expertise but are known for our holistic perspective: we capture value across boundaries and between the silos of any organization. We have proven a multiplier effect by optimizing the sum of the parts, not just the individual pieces.

Why hire a business development advisor when you can have a C-level executive? Put our years of industry experience and hundreds of relationships to work for you!

Need to maximize the impact of your in-house resources?  

You need to get Hoppy!

We solve challenging problems and uncover new strategies by applying our experiences and relationships, mentoring your company’s existing sales and marketing personnel to make big things happen, or by sourcing new talent and services as warranted.

STRATEGIC BUSINESS PLANNING WORKSHOP

We understand you may need more than expert advice and services. Dynamic growth requires a purposeful, tactical plan aligned with the core business growth strategies. Now, you can use the decades of experience of tenured B2B travel and hospitality technology executives for strategic planning. 

The first step is to determine your goals. What do you want from your company?

During this 1 to 2-day on-site session, we craft your overall business development and planning strategies, define the success factors and timelines, and then document to drive the strategy and ensure your project delivers results on budget and on time.

ASCEND SALES PROCESS (“ASaP”)

>  monthly retainer

We work with your sales team to implement a proven and repeatable sales process to improve individual salesperson performance and overall sales efficiency. We also help optimize sales management effectiveness by installing forecast models and systems. We conduct regular meetings (with ad hoc access as needed as things “pop up”) to discuss the status of the sales pipeline (e.g., challenges, opportunities, and relationship situations), as well as the overall effectiveness of the sales process.  

During our ASaP engagement, we assist our Clients in acquiring new customers and growing their businesses through industry introductions to hospitality organizations and potential vendor partnerships. We help them penetrate their target markets and maximize the value of their products and services. Sometimes, we can offer a pay-for-performance element as compensation, reducing their out-of-pocket investment until the agreed-upon results are realized.

STRATEGIC MARKETING FRAMEWORK WORKSHOP

Our proven framework, presented in a one-day on-site session, is valuable anytime a fresh look or new approach is required. It results in an objective opinion about your current marketing department, your strategies, processes, initiatives, and their effectiveness.

The Workshop will also produce a Strategic Framework for deploying a Marketing Engine that quickly delivers accountable results, clarity, and actionable insights.

ASCEND MARKETING PROCESS (“AMP”)

>  monthly retainer

Many business executives view marketing as an exercise in fluffy creativity and promotion. We don’t. Marketing is a critical part of operations, that when approached rigorously, becomes the cornerstone of profitability and growth. 

During our AMP engagement, we help our Clients align and execute marketing and brand strategy with overarching business objectives, ensure marketing investments generate the highest returns and reinforce brand positioning, and build a loyal customer base through branding that cultivates a strong, trusted image.

MARKET RESEARCH AND DATA ANALYSIS

We gather and analyze information about your target market, products, and services to gain insight into customers, competitors, and the market. Our services are designed to improve your business by blending customer behavior with economic trends.

Examples of our services include the following:

• Competitive Benchmarking (product feature/functionality, support, reputation, etc.)
• Pricing Benchmarking (methodologies, comparisons, etc.)
• “Voice of the Customer” Sentiment Surveys (clients, prospects, solutions, competitors, etc.)
• Buyer/Decision Marker Sentiment (solution feature/functionality/pricing decision drivers)
• Market Sizing and Segmentation (TAM/SAM/SOM, territory market share and growth rates, product category unfilled gaps)