HOSPITALITY & TRAVEL
TECHNOLOGY MATTERS
Insight. Experience. Passion.
Gregg Hopkins & Associates provides strategic services at every level of your business, wherever we can help. As trusted hospitality technology advisors, we guide executives and frontline marketing and sales staff to deliver practical, lasting outcomes. Ultimately, we position clients to grow, lead, and succeed.
I’ve Sat on Both Sides. Most Advisors Haven’t
In over 40 years in this industry, I’ve been the hotel executive evaluating vendors, the technology company leader trying to win the deal, and now the advisor helping both sides get it right. That vantage point matters, because the questions that actually determine whether a hospitality tech company grows aren’t product questions. They’re go-to-market questions that only make sense from the buyer’s chair:
- Why does your sales cycle stall at the same stage every time? Usually it’s not price or features — it’s that no one on your team can speak to the operational reality (labor constraints, seasonal cash flow, GM turnover) that’s actually driving the buyer’s hesitation.
- Why do your best-fit prospects keep choosing a “worse” competitor? Often because their positioning answers a question your segmentation never asked — they’re selling to a different owner, operator type, or property profile than you’re built for.
- Why does your product roadmap keep drifting from what Sales says the market wants? Because engineering, sales, and marketing are optimizing for three different definitions of “the customer,” and no one has forced alignment.
These aren’t problems you fix with another feature release. They’re growth strategy problems — and they’re exactly where hospitality technology CEOs are least likely to have an outside perspective, because most advisors know either technology or hospitality operations. Few know both from the inside.
Business Advisory for Technology Companies
Accelerate your organizational performance and achieve sustainable commercial growth. Whether guiding emerging enterprises through initial scaling or advising established companies in optimizing go-to-market execution, our practice delivers decisive strategic momentum.
Our Business Advisory practice assists tech companies seeking market leadership and enhanced operational efficiency. Partnering directly with founders, chief executives, and executive management, we transform complex expansion hurdles into high-value opportunities. Our engagements center on building rigorous marketing architectures, establishing operational frameworks for expansion, defining technical product roadmaps, and executing product diversification strategies. We deliver comprehensive expertise spanning brand development, CRM infrastructure, revenue optimization, channel distribution, dynamic pricing, target market segmentation, product life-cycle planning, portfolio refinement, and high-impact go-to-market strategies.
We enable leadership teams to maximize enterprise value across transformative ventures, including corporate turnarounds. Our advisory scope includes validating capital investment proposals, architecting robust governance structures, and realigning underperforming projects to guarantee full value capture throughout system rollouts and business transformations.
Quality Over Quantity
We treat each client as an individual and believe a “one-size-fits-all” solution doesn’t suit everyone. We collaborate with you to develop a customized offering that aligns with your requirements and budget. Leverage our extensive experience and industry relationships for the best possible service.
We value the opportunity to earn your business and trust and welcome the chance to provide our services to your organization.