A Unique Approach to Strategic Consulting That Will Help You Grow
At Gregg Hopkins & Associates, we always have something new in the works. From new programs designed to boost your business’ success, to resources to help you understand your market and sound business practices that help you focus on what you do best.
Why hire a Business Development or Marketing Consultant when you can have a C-Level Executive?
Learn more how we might be able to help you gain traction, or guide your team in a more disciplined approach, talk to GH&A today.
Many business executives view marketing as an exercise in fluffy creative and promotion. We don’t. We believe marketing is a critical part of operations, that when approached rigorously, becomes the cornerstone of profitability and growth. Now you can tap decades of experience of tenured B2B travel and hospitality technology executives for your strategic marketing purposes.
STRATEGIC MARKETING PLANNING WORKSHOP
Build a marketing engine that drives accountable results. Our proven approach, presented in a 2-day on-site Marketing Audit is valuable anytime a fresh look or new approach is required and results in a an objective opinion about your current marketing department, your strategies, processes, initiatives, and their effectiveness. The Marketing Audit will produce clarity and actionable insights in a short timeframe and, optionally, may include quarterly checkpoints to ensure the Strategic Marketing Strategy is progressing on track.
We help you navigate the complex landscape of business communications in the digital age by strengthening reputation, positioning executives as thought leaders, communicating with key constituents, building brand awareness, showcasing next-level innovations and managing expectations.
SOCIAL MEDIA COORDINATION
Stay on the cutting edge of social media services designed to coordinate, contribute content for, and track customer responses to all Client social media outlets (Facebook, Twitter, LinkedIn, YouTube, and online blogs) in order to maintain accuracy and relevancy of content.
Talk to us about taking your business to the next level.
We understand you may need more than just expert advice and services. Dynamic Growth requires a purposeful, tactical business development plan aligned with the core business growth strategies.
BUSINESS PLANNING WORKSHOP
Designed for organizations that want to develop or enhance their market-orientation and business effectiveness, GH&A works with CEOs and their management teams to address growth challenges as opportunities, including brand strategy consulting, planning and operational guidance for a new market expansion strategy, new product development requirements or launch planning, as well as product diversification strategies — all critical components to your business growth strategy.
During this 2-day on-site session we craft your overall business development and planning strategies, define the success factors and timelines, and then document and drive the strategy and make sure your project delivers results on budget and on time.
Consider the following potential components:
- Business Planning (next year and beyond)
- Channel Partner Development
- Go-To-Market Strategy
- Lead Generation Strategy
- Market Expansion Strategy
- Market Opportunity Analysis
- Marketing Communications Strategy
- New Product Launch Strategy
STRATEGIC PROJECT SUPPORT
When entering a new market – whether a new vertical, product, service, geographic territory, or as a start-up venture – is a complicated process and requires a clear understanding of the industry, its behavior, and its business regulations and practices.
For extra bandwidth, or to pass off an entire project, we are ready to help.
Next Step? Get a Quick Assessment, No Cost or Obligation.
Looking to maximize the impact of your in-house resources? We uncover new strategies and solve tough marketing problems by bringing our experience to mentor your company’s marketing and sales teams to make big things happen.
FRACTIONAL or INTERIM EXECUTIVE
Need a pinch hitter while your business development or marketing executive is out? We can be on-site, engaged, and productive within days. Or perhaps you simply need a more concerted resource to put the right systems, levers, processes, and measures in place.
We conduct meetings on a daily or weekly basis with your department leadership (with ad hoc access as needed as things “pop up”) to discuss the status of key initiatives, operating process effectiveness, challenges, organizational issues, communication opportunities, and relationship situations.
Ready to start planning your next event? The team at GH&A will be delighted to assist you with the process.
PRACTICE LEAD, EVENT SERVICES
Laura Sawicki Hopkins, CMP
+1 (321) 303-6006
A successful event takes a lot of strategy, planning, and work behind the scenes to ensure that all the pieces are in place. It is time consuming and requires specialized knowledge. We bring our comprehensive skills to help you create the right event for your organization and budget.
EXHIBIT AND EVENT SERVICES
Whether for a trade show, such at HITEC, or corporate conference, we deliver experiences that move people to engage with your brand and take action. We ably execute every aspect of your event including but not limited to site selection, contract negotiation, event planning, exhibit design, on-site management, post event surveys, and wrap up.
VIDEO PRODUCTION, PLACEMENT AND PROMOTION
We develop, script, and produce informational videos to be used by the your Sales team, as well as uploading to the Client website, and other online media sources. All video postings will be tagged and keyword-optimized to ensure high ranking in search engines.
WEBINAR AND WEBCAST PRODUCTION
We plan, produce, coordinate and market informational webinars and/or webcasts aimed at specific target market groups. This service includes content development and audio/video capture for use in subsequent marketing and promotion.