A Unique Approach to Strategic Consulting That Will Help You Grow
At Gregg Hopkins & Associates, we always have something new in the works. From new programs designed to boost your business’ success, to resources to help you understand your market and sound business practices that help you focus on what you do best.
Why hire a Business Development or Marketing Consultant when you can have a C-Level Executive?
Many business executives view marketing as an exercise in fluffy creative and promotion. We don’t. We believe marketing is a critical part of operations, that when approached rigorously, becomes the cornerstone of profitability and growth. Now you can tap decades of experience of tenured B2B travel and hospitality technology executives for your strategic marketing purposes.
STRATEGIC PLANNING WORKSHOP
Build a marketing engine that drives accountable results. Our proven approach, presented in a 2-day, on-site, planning session that includes quarterly checkpoints is valuable annually or anytime a fresh look is required.
Perhaps you would simply like an objective opinion about your current marketing department, your strategies, processes, initiatives, and their effectiveness. A Marketing Audit will produce clarity and actionable insights in a short timeframe.
We help you navigate the complex landscape of business communications in the digital age by strengthening reputation, positioning executives as thought leaders, communicating with key constituents, building brand awareness, showcasing next-level innovations and managing expectations.
SOCIAL MEDIA COORDINATION
Stay on the cutting edge of social media services designed to coordinate, contribute content for, and track customer responses to all Client social media outlets (Facebook, Twitter, LinkedIn, YouTube, and online blogs) in order to maintain accuracy and relevancy of content.
For a Quick Assessment of where we might be able to help you gain traction, or guide your team in a more disciplined approach, talk to GH&A today.
We understand you may need more than just expert advice and services. When entering a new market – whether a new vertical, product, service, geographic territory, or as a start-up venture – is a complicated process and requires a clear understanding of the industry, its behavior, and its business regulations and practices.
STRATEGIC PROJECT SUPPORT
Strategic Growth requires a purposeful, tactical business development and marketing plan aligned with the core business growth strategies.
We work with you to craft your business development and marketing strategies, define the success factors and timelines, and then drive the strategy and make sure your project delivers results on budget and on time.
Consider the following potential components:
- Channel Partner Development
- Go-To-Market Strategy
- Lead Generation Strategy
- Market Expansion Strategy
- Market Opportunity Analysis
- Marketing Communications Strategy
- New Product Launch Strategy
For extra bandwidth, or to pass off an entire project, we are ready to help.
Talk to us about taking your business to the next level.
Looking to maximize the impact of your in-house resources? We uncover new strategies and solve tough marketing problems by bringing our experience to mentor your company’s marketing and sales teams to make big things happen.
FRACTIONAL or INTERIM EXECUTIVE
Need a pinch hitter while your business development or marketing executive is out? We can be on-site, engaged, and productive within days. Or perhaps you simply need a more concerted resource to put the right systems, levers, processes, and measures in place.
For business leaders who want to personally develop their market-orientation and marketing effectiveness, GH&A works with CEOs and their management teams to address growth challenges as opportunities, including brand strategy consulting, planning and operational guidance for a new market expansion strategy, new product development requirements or launch planning, as well as product diversification strategies — all critical components to your business growth strategy.
We conduct meetings on a daily or weekly basis with your department leadership (with ad hoc access as needed as things “pop up”) to discuss the status of key initiatives, operating process effectiveness, challenges, organizational issues, communication opportunities, and relationship situations.
Next Step? Get a Quick Assessment, No Cost or Obligation.
A successful event takes a lot of strategy, planning, and work behind the scenes to ensure that all the pieces are in place. It is time consuming and requires specialized knowledge. We bring our comprehensive skills to help you create the right event for your organization and budget.
EXHIBIT AND EVENT SERVICES
Whether for a trade show or corporate conference, we deliver experiences that move people to engage with your brand and take action. We ably execute every aspect of your event including but not limited to site selection, contract negotiation, event planning, exhibit design, on-site management, post event surveys, and wrap up.
VIDEO PRODUCTION, PLACEMENT AND PROMOTION
We develop, script, and produce informational videos to be used by the your Sales team, as well as uploading to the Client website, and other online media sources. All video postings will be tagged and keyword-optimized to ensure high ranking in search engines.
WEBINAR AND WEBCAST PRODUCTION
We plan, produce, coordinate and market informational webinars and/or webcasts aimed at specific target market groups. This service includes content development and audio/video capture for use in subsequent marketing and promotion.
Ready to start planning your next event? The team at GH&A will be delighted to assist you with the process.